channelspring | FRactional cmo as-a-service
Fractional CMO Services Built for the Tech and Telecom Channel
ChannelSpring is a fractional CMO firm for MSPs, MSSPs, VARs, and IT consultants who want consistent pipeline, visibility with buyers and AI assistants, and a marketing system that runs every month.
channelspring
What does a fractional CMO for the tech and telecom channel deliver?
A fractional CMO delivers senior marketing leadership and hands-on execution in four areas: pipeline, buyer visibility, AI search citations, and growth from existing customers.
Predictable Pipeline
A connected system of positioning, outreach, content, and follow-up produces steady, qualified opportunities every month.
Visibility With Buyers Who Are Still Deciding
In any given quarter, about 5% of business buyers are in the market, according to Ehrenberg-Bass Institute research. Nurture and LinkedIn keep you known to the other 95% until their timing arrives.
Growth From Existing Customers
Referral programs, account reviews, and cross-sell campaigns put your full solution set in front of current clients and turn them into a source of introductions.
Citations From AI Assistants
Monthly AEO research across ChatGPT, Gemini, Claude, and Perplexity shows what buyers ask. FAQs and structured content build the answers that earn citations.
Channelspring
Who is ChannelSpring built for?
Growth-stage MSPs, MSSPs, VARs, and IT consultants, typically $5M to $40M in revenue, who want to add a predictable pipeline to strong referral growth.
You have built a strong business and a loyal client base.
You want your marketing to produce consistent pipeline.
You convert well once a qualified conversation starts, and you want more of them.
You want senior marketing leadership without adding headcount.
How does ChannelSpring work with an MSP?
Most MSPs, VARs, and IT consultants deliver excellent service. I put that expertise in front of the right buyers consistently enough to build pipeline, with 25 years of tech and telecom channel experience behind every plan.
- Positioning that makes buyers choose you
- LinkedIn, email, webinar, and event programs that keep you visible before and after the first conversation
- FAQs and content built for AI citation
- Referral programs with team training
- Monthly reporting on pipeline and MQLs, inside your EOS scorecard and rocks
- Coaching for your in-house marketer
Channelspring
Who is Anne Mitchell?
CEO, ChannelSpring
I spent 25 years in the tech and telecom channel, including leadership roles at a Fortune 100 distributor, building marketing strategy for distributors, suppliers, MSPs, and consulting firms. I hold a Six Sigma Black Belt. I kept meeting capable businesses with deep expertise and loyal clients who lacked a consistent way to market and grow. I founded ChannelSpring to bring that strategy and execution to growth-stage channel businesses at a price that fits. Today I lead marketing for single companies and multi-brand technology groups, and I coach in-house marketers.
Channelspring
How do I get started with ChannelSpring?
01
Book a 15-minute call to talk through where you are and what you want to build.
02
Define the right approach for your business, goals, and timeline together.
03
Begin within days.
Get Started Today
How do I contact ChannelSpring?
Complete the form and I will reply within 24 hours.
info@channelspringcmo.com
